I work in the evolving landscape of strategic design, underscoring how adaptability, empathy and systemic change are essential. Through my work I have specialize in sustainability- and climate psychology, as well as the underlying mechanisms of good design through design- and architectural psychology.
My approach to all tasks is to establish a meaningful foundation and the overarching vision by understanding needs and desires. Using psychology as a basis, I point out directions (i.e. through scenarios) to build a much more balanced everyday life.
Strategic Design in practice is used to create direction, clarity, and meaningful change. It is often used in the development of new services, policies, business models, or organizations – especially in situations where there is no single clear solution, and where multiple stakeholders and needs must be balanced.
Strategic design is applied in i.e. the transition of circular economy, mobility, urban planning, organizational development, policy strategies, and business development. It is used to navigate complex societal challenges such as sustainability, social inclusion, and technological development.
Strategic design connects ideas with action and brings people, data, and possibilities into play.
Systems thinking: Focuses on the whole rather than isolated solutions. Analyzes interactions between actors, technology, policy, economy, and society to gain insights on where to change. People-centered approach: User involvement and empathy are key to understanding needs and behavior. Methods like co-creation and Design Thinking ensure collaboration with stakeholders. Future orientation: Uses scenario planning and foresight to anticipate and shape trends. Develops flexible solutions that adapt to uncertainty. Interdisciplinarity: Integrates design with economics, social sciences, policy, and technology. Requires cross-disciplinary collaboration. Narratives & communication: Uses storytelling and visuals to simplify complexity and engage stakeholders. Builds shared understanding and commitment. Prototyping & iteration: Rapid testing through prototypes and pilots. Feedback drives continuous improvement.
PEOPLE PEOPLe PEOPLE STUDIO
From 2016-2024 I have had the small, independent company People People People Studio. It is now closed and I am looking into new paths and possibilities. Currently I am working as a development consultant at KK Genbrugslager where I i.e. scale and transform the businessmodel info full circular economy - strategizing, implementing and executing in the Copenhagen Municipality.
My clients in People People People Studio have included, among others:
Havnekonsortiet HARBOUR (Pension Danmark, AP Pension og By & Havn): Advisory services on process design, stakeholder engagement, facilitation, and workshop development Sweco: Advising on stakeholder engagement and communication for the SPANGEN project for HOFOR By & Havn: Advising on stakeholder engagement, communication, workshop facilitation, graphic design, and poster creation Københavns Kommune, TMF: Delivering behavioural insights and analysis to inform and guide innovation efforts Metroselskabet: Insights and nudges for behaviour change Visit Aarhus: Supporting cultural institutions in East Jutland in building a sustainable bottom line Thorvaldsens Museum: A new communication strategy Wasteman: Process Lead on how to transit into a zero waste island (EU INTERREG Project) Mannaz: Teaching Design Thinking for change management
Thank you to all clients and collaborators - it has been my pleasure working with you.
