I work in the evolving landscape of strategic design. Through my work I have gained deep knowledge in sustainability- and climate psychology, as well as the underlying mechanisms everyday life and lifestyle through design- and architectural psychology.
My approach to all tasks is to establish a meaningful foundation and the overarching vision by understanding needs and desires. Using psychology as a basis, I point out directions (i.e. through visual scenarios) to build a much more balanced everyday life.
Strategic design connects ideas with action and brings people, data, and possibilities into play.
Systems thinking: Focuses on the whole rather than isolated solutions. Analyzes interactions between actors, technology, policy, economy, and society to gain insights on where to change. People-centered approach: User involvement and empathy are key to understanding needs and behavior. Methods like co-creation and Design Thinking ensure collaboration with stakeholders. Future orientation: Uses scenario planning and foresight to anticipate the future and shape trends. Develops flexible solutions that adapt to uncertainty. Interdisciplinarity: Integrates design with economics, social sciences, policy, and technology. Requires cross-disciplinary collaboration. Narratives & communication: Uses storytelling and visuals to simplify complexity and engage stakeholders. Builds shared understanding and commitment. Prototyping & iteration: Rapid testing through prototypes and pilots. Feedback drives continuous improvement.
Strategic Design in practice is used to create direction, clarity, and meaningful change. It is often used in the development of new services, policies, business models, or organizations – especially in situations where there is no single clear solution, and where multiple stakeholders and needs must be balanced.
Strategic design is applied in i.e. the transition of circular economy, mobility, urban planning, organizational development, policy strategies, and business development. It is used to navigate complex societal challenges such as sustainability, social inclusion, and technological development.
PEOPLE PEOPLe PEOPLE STUDIO
From 2016-2024 I have had the small, independent company People People People Studio. My clients in People People People Studio have included, among others:
HARBOUR Port Consortium(PensionDanmark, AP Pension & By & Havn) — Advising on process design, stakeholder engagement, and the design, facilitation and delivery of workshops.
City of Copenhagen (TMF) & Metroselskabet — Providing behavioural insights, behavioural analysis and nudging interventions to support innovation initiatives and behaviour change, including waste sorting.
Sweco / HOFOR (SPANGEN Project) — Advising on stakeholder engagement and anchoring, climate communication, and stakeholder dialogue.
By & Havn — Advising on stakeholder engagement, communication, workshop facilitation, and visual communication, including graphic design and poster development.
Wasteman (EU INTERREG Project) — Leading processes supporting the transition towards a zero-waste island and a sustainable circular economy.
VisitAarhus & Thorvaldsens Museum — Developing a new communication strategy for Thorvaldsens Museum and supporting cultural institutions in East Jutland in developing sustainable business models and bottom lines.
Mannaz — Teaching and professional development through the course Design Thinking for Change Management.
Thank you to all clients and collaborators - it has been my pleasure working with you.
